Cookie Policy
Last updated: May 2026
1. What Cookies Are
Cookies are small text files that websites place on your device (computer, phone, or tablet) when you visit them. They allow the site to recognise your browser and remember certain information between visits. Similar technologies — such as local storage, session storage, and tracking pixels — serve comparable purposes, and this policy covers them as well.
2. Why We Use Cookies
We use cookies to keep Bird Kingdom running smoothly, to remember your preferences (such as your cookie-consent choice and age-gate confirmation), and to understand how visitors interact with our games. This information helps us improve the site and ensure it remains a pleasant, well-maintained corner of the canopy.
3. Categories of Cookies We Use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Strictly necessary | Keep the site running — session handling, security, age-gate confirmation, cookie-consent storage. | __age_ok, __cc_v1 | Session to 12 months |
| Performance / analytics | Anonymous traffic measurement to understand page views and visitor flow. | Cloudflare Web Analytics (__cf_bm) | Up to 30 days |
| Functional | Remembers UI preferences — for example, volume mute on game widgets or mascot animation choice. | localStorage keys for game state | Up to 12 months |
| Advertising / targeting | When you arrive via a paid advertising campaign, third-party cookies from Google Ads or Microsoft Advertising may be present to measure ad effectiveness. | Google Ads (_gcl_au), Microsoft Advertising (_uetsid) | Up to 13 months |
Strictly necessary cookies are set without consent because the site cannot function without them. All other categories are set only after you give consent via our on-page banner.
4. Lawful Basis
Under New Zealand's Privacy Act 2020 and the Unsolicited Electronic Messages Act 2007, we process cookie-related data in accordance with Information Privacy Principle 3 (IPP 3), which requires that personal information be collected with the knowledge and informed consent of the individual. Strictly necessary cookies rely on legitimate interest — the site cannot operate without them. All other cookies (performance, functional, advertising) require your informed consent, which you provide through the cookie banner. You may withdraw that consent at any time by clearing the __cc_v1 key from your browser's local storage or by using the browser-level cookie controls described below.
5. How to Manage Cookies on Bird Kingdom
When you first visit the site, a cookie banner offers two choices: "Accept all" or "Essential only". Selecting "Essential only" prevents performance, functional, and advertising cookies from being set. Your choice is stored in localStorage under the key __cc_v1. To change your preference later, you can clear that key using your browser's developer tools (Application → Local Storage → birdkingdomplay.com → delete __cc_v1), then refresh the page — the banner will reappear.
6. How to Manage Cookies in Your Browser
You can also control or delete cookies at the browser level. Each major browser provides instructions:
Please note that disabling strictly necessary cookies may prevent parts of the site from functioning correctly.
7. Third-Party Cookies and Services
The following third parties may set cookies on your device when you visit Bird Kingdom (only if you have given consent for the relevant category):
- Cloudflare — provides hosting, security (DDoS protection), and cookieless web analytics. Cloudflare Privacy Policy.
- Google — if you arrive via a Google Ads campaign, Google may set cookies to measure ad performance. Google Privacy Policy.
- Microsoft — if you arrive via a Microsoft Advertising campaign, Microsoft may set cookies for conversion tracking. Microsoft Privacy Statement.
8. Do Not Track and Global Privacy Control
Bird Kingdom honours the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a withdrawal of consent for analytics and advertising cookies — only strictly necessary cookies will be set. The legacy "Do Not Track" (DNT) header is not a legally standardised mechanism, but we respect it in the same way: if DNT is enabled, non-essential cookies are suppressed.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable law. The "Last updated" date at the top of this page reflects the latest revision. We encourage you to review it periodically.
10. Contact
If you have questions about this Cookie Policy or how we use cookies, please email us at support@birdkingdomplay.com.
Our registered office is at 248 Cuba Street, Wellington 6011.